Australia's Largest 9k and 18k Chain Supplier Introduces Lab-Grown Diamonds to Its Range

SYDNEY, Australia — Searay, Australia's largest wholesale supplier of 9k and 18k gold chain, has introduced a select range of timeless lab-grown diamond jewellery to its wholesale catalogue — available in 9k gold, 18k gold and platinum — marking a significant milestone in how the Australian trade is responding to the lab-grown diamond market.

The curated range focuses on classic, enduring designs: trilogy rings, halo settings, bezel-set diamond chains, tennis bracelets and solitaire pendants, with IGI-certified stones in the larger carat weights. Rather than chasing fashion pieces, Searay has selected designs that independent jewellers can confidently present alongside natural diamond stock.

A turning point for the Australian trade

The launch reflects a broader shift underway across the industry. Independent and high-end custom jewellers in Australia — many of whom were initially reluctant about lab-grown stones — are increasingly changing their tone, choosing to focus on satisfying their customers and their budgets rather than holding to traditional views about what a diamond should be and symbolise.

"For a long time, the trade debated what a 'real' diamond is. Meanwhile, customers made up their own minds," said Ron Loccisano, Director of Searay. "The jewellers thriving right now are the ones listening to the person across the counter — someone who wants a beautiful, certified diamond piece at a budget that works for them. Lab-grown jewellery lets an independent jeweller say yes to that customer without compromising on quality or margin."

Lab-grown diamonds are chemically and optically identical to mined diamonds and typically retail at a substantial discount to equivalent natural stones — allowing customers to choose larger or higher-quality stones for their budget. For retailers, that translates into accessible price points on showcase pieces that previously required five-figure tickets.

"We've applied the same thinking to lab-grown as we do to our chain ranges: timeless designs, strict quality control, and stock on hand for same-day dispatch," Loccisano said. "This isn't a pivot away from gold or natural stones — it's about making sure Australian jewellers can serve every customer who walks in."

The lab-grown range is available now to Searay's trade customers, joining a catalogue of more than 4,500 products spanning Italian-made gold chains, bracelets, bangles, earrings, pendants and rings. Searay also distributes Yehuda's Sherlock AI and Watson AI diamond detectors in Australia and New Zealand, giving retailers the tools to confidently identify and disclose stone origin — a natural complement to a transparent lab-grown offering.

About Searay

Searay is an Australian wholesale jewellery supplier and the country's largest 9k and 18k gold chain supplier, serving jewellery retailers, custom jewellers and pawn shops across Australia and New Zealand since the 1990s. Searay manufactures, imports and wholesales fine gold jewellery and works strictly with trade businesses, offering reliable stock, competitive pricing and same-day dispatch. For wholesale enquiries, visit searay.net.au or email info@searay.net.au.

Frequently Asked Questions

Where can jewellery retailers buy lab-grown diamond jewellery wholesale in Australia?

Searay wholesales a select range of lab-grown diamond jewellery in 9k gold, 18k gold and platinum to trade customers across Australia and New Zealand. Retailers can apply for a wholesale account at searay.net.au.

Are lab-grown diamonds real diamonds?

Lab-grown diamonds are chemically, physically and optically identical to mined diamonds — the difference is origin. They are graded to the same standards, and larger stones in Searay's range carry IGI certification.

What metals is Searay's lab-grown range available in?

The range is offered in 9k gold, 18k gold and platinum, in both white and yellow gold options across rings, pendants, bracelets and diamond-set chains.

Why are independent jewellers now stocking lab-grown diamonds?

Customer demand. Lab-grown stones let jewellers offer certified diamond pieces at accessible price points, serving customers and budgets that natural stones at current prices cannot — without sacrificing quality or margin.

How can a jeweller tell a lab-grown diamond from a natural one?

Specialist screening devices are required. Searay is the Australian and New Zealand distributor for Yehuda's Sherlock AI and Watson AI detectors, which identify natural diamonds, lab-grown diamonds and simulants in loose and mounted stones.