Searay Appointed Australian and New Zealand Distributor for Yehuda's Sherlock Holmes Diamond Detection Technology

SYDNEY, Australia — Searay, one of Australia's largest wholesale suppliers of 9k and 18k gold jewellery, has been appointed the official Australian and New Zealand distributor for Yehuda Diamond Company's Sherlock Holmes line of diamond detection technology — bringing the industry's leading AI-powered lab-grown diamond detectors to jewellers, pawnbrokers and valuers across the region.

Yehuda, a global leader in lab-created diamond detection, has sold more than 16,000 diamond detectors worldwide. The distribution agreement covers the company's flagship Sherlock AI and Watson AI detectors, designed to help jewellery retailers, laboratories, dealers and manufacturers quickly screen both loose and mounted stones.

Why detection technology matters now

With lab-grown diamonds now sitting alongside natural stones in almost every Australian jewellery store, the ability to verify what's on the bench has become a baseline business requirement — not a luxury. Retailers taking in second-hand pieces, pawn shops assessing collateral, and custom jewellers accepting customer-supplied stones all face the same question daily: is this diamond natural, lab-grown, or a simulant?

"As the jewellery industry continues to face growing challenges from lab-grown diamonds and simulants, Australian and New Zealand jewellers need reliable tools they can trust," said Ron Loccisano, Director of Searay. "Yehuda has been a respected name in this field for many years, and we are proud to represent the brand in Australia and New Zealand."

The Sherlock Holmes AI platform uses proprietary lighting, imaging and artificial intelligence to identify and classify multiple stone types — including natural diamonds, lab-grown diamonds, cubic zirconia and moissanite — with clear visual results and colour-coded AI guidance. One of Yehuda's most distinctive innovations is its patent-pending cubic zirconia detection technology, which causes CZ to exhibit a distinct pink fluorescence, enabling positive identification even in very small stones.

"We are very pleased to appoint Searay as our distributor in Australia and New Zealand," said Dror Yehuda, President of Yehuda Diamond Company. "Australia and New Zealand are important markets, and we believe Searay's strong industry relationships and local presence will help bring Yehuda's latest AI detection technology to jewellers across the country."

As part of the agreement, Searay will promote, demonstrate and support the Watson AI and Sherlock AI machines throughout Australia and New Zealand, backed by its existing wholesale distribution network and same-day dispatch service.

About Searay

Searay is an Australian wholesale jewellery supplier and one of the country's largest 9k and 18k gold chain suppliers, serving jewellery retailers, custom jewellers and pawn shops across Australia and New Zealand since the 1990s. From its catalogue of more than 4,500 products in stock — including Italian-made gold chains, bracelets, bangles, earrings, pendants, rings and a growing lab-grown diamond jewellery range — Searay supplies trade customers only, with meticulous quality control and same-day dispatch. For wholesale enquiries, visit searay.net.au or email info@searay.net.au.

Frequently Asked Questions

What is the Yehuda Sherlock AI diamond detector?

The Sherlock AI is an AI-powered diamond screening device that identifies natural diamonds, lab-grown diamonds, cubic zirconia and moissanite in both loose and mounted stones, using proprietary lighting, imaging and colour-coded AI guidance.

Who should use a lab-grown diamond detector?

Jewellery retailers, pawnbrokers, second-hand dealers, valuers, manufacturers and custom jewellers — any business that buys, sells or accepts diamonds and needs to verify stone origin on the spot.

Where can I buy Yehuda diamond detectors in Australia?

Searay is the official Australian and New Zealand distributor for Yehuda's Sherlock AI and Watson AI detectors. Trade customers can order directly through searay.net.au.

Can the Sherlock AI test mounted diamond jewellery?

Yes. The Sherlock Holmes line is designed to screen both loose stones and stones already set in jewellery, making it practical for retail counters and repair benches.

How does Yehuda's cubic zirconia detection work?

Yehuda's patent-pending technology causes cubic zirconia to fluoresce a distinct pink colour, allowing positive identification of CZ even in very small stones.